Porto Ferreira
2025 Visual Proposal Porto Ferreira is a historic Portuguese wine brand, deeply connected to the Douro region and shaped by the legacy of its most iconic figure — Dona Antónia, a Ferreirinha. Known for her vision, strength, and dedication to the land, she remains the true face and spirit of the brand.
This project began as a challenge: to create a new visual approach for Porto Ferreira’s social media content for 2025.
The creative direction emerged from the essence of the brand itself.
I shaped the proposal around four key pillars:
Dona Antónia as the central element, highlighted through a contemporary illustrated portrait that reinforces her presence and character.
Visual references to the Douro, reflecting the landscapes, textures and atmosphere that inspired the brand from the beginning.
Graphic details drawn from the Quinta do Porto, adding subtle authenticity and grounding the visual language in real heritage.
A tone of celebration, sharing and simplicity with sophistication, echoing the spirit of wine and bringing the brand closer to people.
Together, these elements create a renewed visual identity that connects past and present. It preserves the elegance associated with Porto Ferreira while opening space for a warmer, more human and celebratory communication.
Using the information gathered about Porto Ferreira’s heritage, values, and visual universe, the goal was to design a proposal that honoured its roots while bringing a fresh, contemporary expression to the brand’s digital communication.